Parul Gulati Shares Her Journey to Building Nish Hair into a ₹50 Crore Empire

In this exclusive interview, we delve into the inspiring journey of Parul Gulati, the powerhouse behind Nish Hair, a ₹50 crore hair extension brand that has revolutionized the beauty industry in India. From her humble beginnings to becoming a successful entrepreneur, Parul has redefined confidence and style with her premium-quality hair extensions.

Following her remarkable pitch on Shark Tank India, Parul captured the nation’s attention with her strong business acumen and innovative approach. In this candid conversation, she shares the highs and lows of her entrepreneurial journey, life after Shark Tank, and her vision for Nish Hair's global expansion.

Get ready to uncover the secrets behind Parul's success, her strategies for handling challenges, and the impact Nish Hair has had on countless lives. This is a story of perseverance, innovation, and the sheer determination to build a brand that empowers individuals to embrace their beauty unapologetically.

Welcome to the latest edition of #MashableMornings, where we celebrate the movers, shakers, and changemakers like Parul Gulati!

1. What inspired you to start Nish Hair?

I noticed a gap in the market for affordable, high-quality hair extensions in India. I wanted to empower individuals to feel confident about their hair without undergoing drastic treatments.

2. How did the idea of Nish Hair evolve?

Initially, I started it as a small venture to cater to women with hair thinning issues. Over time, I realized the versatility of hair extensions and expanded the range to address styling and aesthetic needs.

3. What challenges did you face in the initial days of Nish Hair?

The biggest challenge was educating the Indian market about the benefits and practicality of hair extensions. Convincing people to try something new was a hurdle.

4. How did you come up with the name ‘Nish Hair’?

The name is inspired by my younger brother Nishant, and it also signifies a new "niche" in the beauty and haircare market.

5. How was your experience on Shark Tank?

It was surreal! Pitching Nish Hair to such established entrepreneurs was intimidating, but it validated my vision and efforts.

6. What feedback from the Sharks influenced your business strategy?

They emphasized scalability and having a robust supply chain. I worked on streamlining our operations post-Shark Tank.

7. How has life changed after Shark Tank?

The exposure was phenomenal. Sales skyrocketed, and Nish Hair became a recognized name. It opened doors to collaborations and partnerships.

8. What is your proudest moment as an entrepreneur?

Seeing Nish Hair reach ₹50 crore in revenue and knowing I’ve built a product that makes people feel beautiful.

9. What makes Nish Hair different from competitors?

Our commitment to quality, affordability, and accessibility. Nish Hair provides natural-looking extensions that cater to diverse hair types.

10. What is your business mantra?

“Empathy first.” Understanding your customers’ needs is the cornerstone of any successful business.

11. How do you manage your work-life balance?

I prioritize, delegate, and make sure to schedule time for myself and my loved ones.

12. What’s your advice to budding entrepreneurs?

Believe in your idea, stay persistent, and be prepared to pivot when needed.

13. How do you handle competition in the market?

I focus on innovation and customer feedback. Keeping the quality high ensures we stay ahead.

14. What is Nish Hair’s best-selling product?

Our clip-in extensions are the most popular because they are easy to use and versatile.

15. What role does social media play in your business growth?

Social media is a game-changer. Platforms like Instagram allow us to connect directly with customers and showcase the transformative power of Nish Hair.

16. How do you stay motivated during tough times?

I remind myself of why I started and focus on the impact Nish Hair has on people’s confidence.

17. What has been your biggest learning as a founder?

Success requires constant learning, adapting, and listening to your audience.

18. What is your vision for Nish Hair in the next 5 years?

To make Nish Hair a global brand, accessible in every country, and synonymous with high-quality hair solutions.

19. What has been your most memorable customer story?

A cancer survivor once told me Nish Hair helped her regain her confidence. That’s when I realized the true impact of my work.

20. What is your daily routine like?

I start my day with meditation, plan my tasks, and dedicate evenings to personal growth and family time.

21. How do you keep up with trends in the hair industry?

By constantly researching, attending trade shows, and keeping a close eye on global trends.

22. What’s one misconception people have about you?

That I only focus on business. I’m deeply passionate about giving back and empowering others.

23. What does success mean to you?

Success is creating something meaningful, impacting lives, and continuing to grow as a person and entrepreneur.

24. How do you celebrate milestones at Nish Hair?

With my team! They are the backbone of the brand, and we ensure every milestone is a collective celebration.

25. What’s your next big goal?

Launching a Nish Hair academy to train hairstylists on working with extensions and promoting inclusivity in beauty.

This Q&A captures Parul Gulati’s entrepreneurial journey, her strategies, and her aspirations, inspiring readers and potential entrepreneurs alike.